Founded in Florence, Italy, in 1921 by Guccio Gucci, Gucci began as a small leather goods and luggage company. Gucci, born in 1881, worked as a porter at the Savoy Hotel in London, where he was inspired by the luxurious luggage carried by wealthy guests. Upon returning to Florence, he opened his own shop, initially selling leather bags to horsemen. As the brand expanded, it became known for its high-quality craftsmanship and iconic interlocking GG logo monogram introduced in the 1960s. Gucci's sons Aldo, Vasco, and Rodolfo helped propel the brand to international success, opening stores in Milan, New York, and beyond. Despite family conflicts and financial challenges in the 1980s, Gucci experienced a revival under the leadership of Tom Ford in the 1990s, who injected a provocative, sensual, and modern aesthetic into the brand's offerings.