Photography: Glen Luchford
Talent: Amber Valletta
Stylist: Alex White
Location: Rome, Italy
Glen Luchford’s lens captures the elusive atmosphere of PRADA's Fall/Winter 1997 campaign with a subtle, intimate beauty, akin to the mood of Wong Kar-wai's In the Mood for Love. Featuring Amber Valletta, the series conjures a sense of quiet longing and restrained sensuality, set against a backdrop of dimly lit interiors that evoke a timeless, cinematic quality.
Luchford’s photography draws out Valletta’s poise, her elegance underscored by moments of stillness. The imagery, bathed in soft, golden tones and shadowed corners, conveys a sense of emotional depth, while Valletta’s gaze—often turned inward—suggests unspoken stories. The spaces feel intimate and personal, evoking a sense of isolation within a sophisticated world.
Styled by Alex White, the collection combines luxurious fabrics with clean, tailored lines, offering an understated yet potent statement of modern femininity. The rich textures and muted colors of the garments—from deep blues to soft neutrals—work in harmony with the campaign's moody atmosphere, emphasizing elegance without excess. Each image feels like a fleeting moment, a snapshot of emotion suspended in time, where the clothes, the setting, and the model come together to tell a story not of outward expression, but of quiet inner worlds.
This campaign, like the collection it showcases, is a study in restraint, inviting reflection through its deliberate minimalism and the palpable, almost cinematic tension between silence and desire.
