Nick Knight, a visionary image maker and the founder of SHOWstudio, collaborated with renowned Japanese fashion designer Issey Miyake for the Pleats Please fragrance campaign in 2012. Captured through Knight’s lens, the campaign encapsulated the essence of Pleats Please—a celebration of femininity, creativity, and the joy of life.
Nick Knight is among the world’s most influential and visionary image makers. As the director of award-winning fashion film website SHOWstudio.com, he has consistently challenged conventional notions of beauty. Knight’s groundbreaking creative collaborations extend to leading designers such as Yohji Yamamoto, John Galliano, and Alexander McQueen. His lens has captured iconic moments in fashion, and he has produced advertising campaigns for prestigious clients including Burberry, Chanel, and Yves Saint Laurent. Knight’s work also transcends photography, as he has directed award-winning music videos for artists like Björk, Lady Gaga, and Kanye West.
Issey Miyake, the Japanese fashion designer, was known for combining Eastern and Western elements in his work. His innovative and technology-driven clothing designs left an indelible mark on the fashion world. In 2012, Miyake launched the Pleats Please fragrance campaign, which became a captivating olfactory journey. The collaboration with Nick Knight resulted in a delightful scent inspired by floral and fruity notes, evoking elegance and playfulness.
