Gucci Runway (FW 1997)

Gucci Runway (FW 1997)

By FORM Administrator

From 1994 to 2004, Tom Ford revolutionized the house of Gucci as creative director. Gucci had been struggling before Ford’s arrival, facing significant financial challenges with a loss of over $22 million.

In 1997, Tom Ford infused the brand with a bold, sexy sophistication, drawing inspiration from the 1970s. The collection’s standout pieces included slim velvet suits, silk dresses, and of course the signature horse-bit accessories. 

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